《高效的项目和团队》的内容介绍
《高效的项目和团队》的内容介绍
Productive Projects and Teams是一本好书。 许多其中许多关于管理和沟通的精辟言论让我大有相见很晚之感。其实不仅是软件的开发项目,任何项目,甚至任何行业的管理,都首先是对人的管理,然后才是对事物的管理,所以设身处地的为别人着想,用鼓励来代替批评,用相互学习来取消互相排挤,在失败中学习,在前进中自醒,则无往而不胜。鉴于原书是英文的,我打算利用业余时间把它翻译成中文,一来方便后学者,二来以此提高自己的英文水平。我将在这里随时提供翻译的最新动态。
下面是原文文本
PART I MANAGING THE HUMAN RESOURCE Most of us as managers are prone to one particular failing: a tendency to manage people as though they were modular components. It's obvious enough where this tendency comes from. Consider the preparation we had for the task of management: We were judged to be good management material because we performed well as doers, as technicians and developers. That often involved organizing our resources into modular pieces, such as software routines, circuits, or other units of work. The modules we constructed were made to exhibit a black-box characteristic, so that their internal idiosyncrasies could be safely ignored. They were designed to be used with a standard interface. After years of reliance on these modular methods, small wonder that as newly promoted managers, we try to manage our human resources the same way. Unfortunately, it doesn't work very well. In Part I, we begin to investigate a very different way of thinking about and managing people. That way involves specific accommodation to the very nonmodular character of the human resource. Chapter 1 SOMEWHERE TODAY, A PROJECT IS FAILING Since the days when computers first came into common use, there must have been tens of thousands of accounts receivable programs written. There are probably a dozen or more accounts receivable projects underway as you read these words. And somewhere today, one of them is failing. Imagine that! A project requiring no real technical innovation is going down the tubes. Accounts receivable is a wheel that's been reinvented so often that many veteran developers could stumble through such projects with their eyes closed. Yet these efforts sometimes still manage to fail. Suppose that at the end of one of these debacles, you were called upon to perform an autopsy. (It would never happen, of course; there is an inviolable industry standard that prohibits examining our failures.) Suppose, before all the participants had scurried off for cover, you got a chance to figure out what had gone wrong. One thing you would not find is that the technology had sunk the project. Safe to say, the state of the art has advanced sufficiently so that accounts receivable systems are technically possible. Something else must be the explanation. Each year since 1977, we have conducted a survey of development projects and their results. We've measured project size, cost, defects, acceleration factors, and success or failure in meeting schedules. We've now accumulated more than five hundred project histories, all of them from real-world development efforts. We observe that about fifteen percent of all projects studied came to naught: They were canceled or aborted or "postponed" or 4 PEOPLEWARE they delivered products that were never used. For bigger projects, the odds are even worse. Fully twenty-five percent of projects that lasted twenty-five work-years or more failed to complete. In the early surveys, we discarded these failed data points and analyzed the others. Since 1979, though, we've been contacting whoever is left of the project staff to find out what went wrong. For the overwhelming majority of the bankrupt projects we studied, there was not a single technological issue to explain the failure, The Name of the Game The cause of failure most frequently cited by our survey participants was "politics." But now observe that people tend to use this word rather sloppily. Included under "politics" are such unrelated or loosely related things as communication problems, staffing problems, disenchantment with the boss or with the client, lack of motivation, and high turnover. People often use the word politics to describe any aspect of the work that is people-related, but the English language provides a much more precise term for these effects: They constitute the project's sociology. The truly political problems are a tiny and pathological subset. If you think of a problem as political in nature, you tend to be fatalistic about it. You know you can stand up to technical challenges, but honestly, who among us can feel confident in the realm of politics? By noting the true nature of a problem as sociological rather than political, you make it more tractable. Project and team sociology may be a bit outside your field of expertise, but not beyond your capabilities. Whatever you name these people-related problems, they're more likely to cause you trouble on your next assignment than all the design, implementation, and methodology issues you'll have to deal with. In fact, that idea is the underlying thesis of this whole book: The major problems of our work are not so much technological as sociological in nature. Most managers are willing to concede the idea that they've got more people worries than technical worries. But they seldom manage that way. They manage as though technology were their principal concern. They spend their time puzzling over the most convoluted and most interesting puzzles that their people will have to SOMEWHERE TODAY, A PROJECT IS FAILING 5 solve, almost as though they themselves were going to do the work rather than manage it. They are forever on the lookout for a technical whiz-bang that promises to automate away part of the work (see Chapter 6, "Laetrile," for more on this effect). The most strongly people-oriented aspects of their responsibility are often given the lowest priority. Part of this phenomenon is due to the upbringing of the average manager. He or she was schooled in how the job is done, not how the job is managed. It's a rare firm in which new managers have done anything that specifically indicates an ability or an aptitude for management. They've got little management experience and no meaningful practice. So how do new managers succeed in convincing themselves that they can safely spend most of their time thinking technology and little or no time thinking about the people side of the problem? The High-Tech Illusion Perhaps the answer is what we've come to think of as the High- Tech Illusion: the widely held conviction among people who deal with any aspect of new technology (as who of us does not?) that they are in an intrinsically high-tech business. They are indulging in the illusion whenever they find themselves explaining at a cocktail party, say, that they are "in computers," or "in telecommunications," or "in electronic funds transfer." The implication is that they are part of the high-tech world. Just between us, they usually aren't. The researchers who made fundamental breakthroughs in those areas are in a high-tech business. The rest of us are appliers of their work. We use computers and other new technology components to develop our products or to organize our affairs. Because we go about this work in teams and projects and other tightly knit working groups, we are mostly in the human communication business. Our successes stem from good human interactions by all participants in the effort, and our failures stem from poor human interactions. The main reason we tend to focus on the technical rather than the human side of the work is not because it's more crucial, but because it's easier to do. Getting the new disk drive installed is positively trivial compared to figuring out why Horace is in a blue funk or why Susan is dissatisfied with the company after only a few months. Human interactions are complicated and never very crisp and clean in their effects, but they matter more than any other aspect of the work. 6 PEQPLEWARE If you find yourself concentrating on the technology rather than the sociology, you're like the vaudeville character who loses his keys on a dark street and looks for them on the adjacent street because, as he explains, "The light is better there." Chapter 2 MAKE A CHEESEBURGER, SELL A CHEESEBURGER Development is inherently different from production. But managers of development and allied efforts often allow their thinking to be shaped by a management philosophy derived entirely from a production environment. Imagine for the moment that you're the manager of the local fast food franchise. It makes perfect sense for you to take any or all of the following efficient production measures: . Squeeze out error. Make the machine (the human machine) run as smoothly as possible. Take a hard line about people goofing off on the job. . Treat workers as interchangeable pieces of the machine. . Optimize the steady state. (Don't even think about how the operation got up to speed, or what it would take to close it down.) . Standardize procedure. Do everything by the book. . Eliminate experimentation—that's what the folks at headquarters are paid for. These would be reasonable approaches if you were in the fast food business (or any production environment), but you're not. The "make a cheeseburger, sell a cheeseburger" mentality can be fatal in your development area. It can only serve to damp your people's spirits and focus their attention away from the real problems at hand. This style ofmanagementwill be directly atodds with the work. 8 PEOPLEWARE To manage thinking workers effectively, you need to take measures nearly opposite those listed above. Our proposed opposite approaches are described in the following sections. A Quota for Errors For most thinking workers, making an occasional mistake is a natural and healthy part of their work. But there can be an almost Biblical association between error on the job and sin. This is an attitude we need to take specific pains to change. Speaking to a group of software managers, we introduced a strategy for what we think of as iterative design. The idea is that some designs are intrinsically defect-prone; they ought to be rejected, not repaired. Such dead ends should be expected in the design activity. The lost effort of the dead end is a small price to pay for a clean, fresh start. To our surprise, many managers felt this would pose an impossible political problem for their own bosses: "How can we throw away a product that our company has paid to produce?" They seemed to believe that they'd be better off salvaging the defective version even though it might cost more in the long run. Fostering an atmosphere that doesn't allow for error simply makes people defensive. They don't try things that may turn out badly. You encourage this defensiveness when you try to systematize the process, when you impose rigid methodologies so that staff members are not allowed to make any of the key strategic decisions lest they make them incorrectly. The average level of technology may be modestly improved by any steps you take to inhibit error. The team sociology, however, can suffer grievously. The opposite approach would be to encourage people to make some errors. You do this by asking your folks on occasion what dead-end roads they've been down, and by making sure they understand that "none" is not the best answer. When people blow it, they should be congratulated—that's part of what they're being paid for. Management: The Bozo Definition Management is a complex enough thing to defy simple definition, but that nuance was lost on one senior manager we encountered at a professional society meeting in London. He summed up his entire MAKE A CHEESEBURGER,SELL ACHEESEBURGER 9 view of the subject with this statement: "Management is kicking ass." This equates to the view that managers provide all the thinking and the people underneath them just carry out their bidding. Again, that might be workable for cheeseburger production, but not for any effort for which people do the work with their heads rather than their hands. Everyone in such an environment has got to have the brain in gear. You may be able to kick people to make them active, but not to make them creative, inventive, and thoughtful. Even if kicking people in the backside did boost their short- term productivity, it might not be useful in the long run: There is nothing more discouraging to any worker than the sense that his own motivation is inadequate and has to be "supplemented" by that of the boss. The saddest thing about this management approach is that it's almost always superfluous. You seldom need to take Draconian measures to keep your people working; most of them love their work. You may even have to take steps sometimes to make them work less, and thus get more meaningful work done (more about this idea in Chapter 3). The People Store In a production environment, it's convenient to think of people as parts of the machine. When a part wears out, you get another. The replacement part is interchangeable with the original. You order a new one, more or less, by number. Many development managers adopt the same* attitude. They go to great lengths to convince themselves that no one is irreplaceable. Because they fear that a key person will leave, they force themselves to believe that there is no such thing as a key person. Isn't that the essence of management, after all, to make sure that the work goes on whether the individuals stay or not? They act as though there were a magical People Store they could call up and say, "Send me a new George Gardenhyer, but make him a little less uppity." One of my clients brought a splendid employee into a salary review and was just amazed that the fellow wanted something other than money. He said that he often had good ideas at home but that his slow dial-up terminal was a real bother to use. Couldn't the company install a new line into his house and buy him a 10 PEOPLEWARE high-performance terminal? The company could. In subsequent years, it even built and furnished a small home office for the fellow. But my client is an unusual case. I wonder what a less perceptive manager would have done. Too many managers are threatened by anything their workers do to assert their individuality. —TRL One example ofjust such a less perceptive manager was a boss who showed extreme signs of being threatened by his people's individuality: He had one very talented worker on the road for much of the year visiting client sites and as a result living on expense account. An analysis of the man's expense reports showed that his expenditures on food were way out of line with those of other travelers. He spent fifty percent more on food than the others did. In an indignant public memo, the boss branded the worker a "food criminal." Now, the worker's total expenditures weren't out of line; whatever extra he spent on food, he saved on something else. The man was not more expensive, he was just different. The uniqueness of every worker is a continued annoyance to the manager who has blindly adopted a management style from the production world. The natural people manager, on the other hand, realizes that uniqueness is what makes project chemistry vital and effective. It's something to be cultivated. A Project in Steady State Is Dead Steady-state production thinking is particularly ill-suited to project work. We tend to forget that a project's entire purpose in life is to put itself out of business. The only steady state in the life of a project is rigor mortis. Unless you're riding herd on a canceled or about-to-be-canceled project, the entire focus of project management ought to be the dynamics of the development effort. Yet the way we assess people's value to a new project is often based on their steady- state characteristics: how much code they can write or how much documentation they can produce. We pay far too little attention to how well each of them/ite into the effort as a whole. / was teaching an in-house design course some years ago, when one of the upper managers buttonholed me to request that I assess some of the people in the course MAKE A CHEESEBURGER, SELL A CHEESEBURGER 11 (his project staff). He was particularly curious about one woman. It was obvious he had his doubts about her: "I don't quite see what she adds to a project^she's not a great developer or tester or much of anything." With a little investigation, I turned up this intriguing fact: During her twelve years at the company, the woman in question had never worked on a project that had been anything other than a huge success. It wasn't obvious what she was adding, but projects always succeeded when she was around. After watching her in class for a week and talking to some of her co-workers, I came to the conclusion that she was a superb catalyst. Teams naturally jelled better when she was there. She helped people communicate with each other and get along. Projects were more fun when she was part of them. When I tried to explain this idea to the manager, I struck out. He just didn't recognize the role of catalyst as essential to a project. -TDM The catalyst is important because the project is always in a state of flux. Someone who can help a project to jell is worth two people who just do work. We Haven't Got Time to Think About This Job, Only to Do It If you are charged with getting a task done, what proportion of your time ought to be dedicated to actually doing the task? Not one hundred percent. There ought to be some provision for brainstorming, investigating new methods, figuring out how to avoid doing some of the subtasks, reading, training, and just goofing off. Looking back over our own years as managers, we've both concluded that we were off-track on this subject. We spent far too much of our time trying to get things done and not nearly enough time asking the key question, "Ought this thing to be done at all?" The steady-state cheeseburger mentality barely even pays lip service to the idea of thinking on the job. Its every inclination is to push the effort into one hundred percent do-mode. If an excuse is needed for the lack of think-time, the excuse is always time pressure—as though there were ever work to be done without time pressure. The importance of a more considered approach goes up sharply as the stakes increase. It's when the truly Herculean effort is called for that we have to learn to do work less of the time and think about the work more. The more heroic the effort required, the more important it is that the team members learn to interact well and enjoy it The project that has to be done by an impossible fixed date is the very one that can't afford not to have frequent brainstorms and even a project dinner or some such affair to help the individual participants knitinto aneffective whole. But all that is motherhood. Everybody knows that and acts accordingly, right? Wrong. We are so single-mindedly oriented toward Doing Something, Anything that we spend a scant five percent ofour time on the combined activities ofplanning, investigating new methods, training, reading books, estimating, budgeting, scheduling, and allocating personnel. (The five percent figure comes from an analysis of system development projects, but it seems to apply more broadly than that, perhaps to the entire category of salaried workers.) The statistics about reading are particularly discouraging: The average software developer, for example, doesn't own a single book on the subject of his or her work, and hasn't ever read one. That fact is horrifying for anyone concerned about the quality of work in the field; for folks like us who write books, it is positively tragic. Chapter 3 VIENNA WAITSFOR YOU Some years ago I was swapping war stories with the manager of a large project in southern California. He began to refate the effect that his project and its crazy hours had had on his staff. There were two divorces that he could trace directly to the overtime his people were putting in, and one of his worker's kids had gotten into some kind of trouble with drugs, probably because his father had been too busy for parenting during the past year. Finally there had been the nervous breakdown of the test team leader. As he continued through these horrors, I began to realize that in his own strange way, the man was bragging. You might suspect that with another divorce or two and a suicide, the project would have been a complete success, at least in his eyes. —TDM For all the talk about "working smarter," there is a widespread sense that what real-world management is all about is getting people to work harder and longer, largely at the expense of their personal lives. Managers are forever tooting their horns about the quantity of overtime their people put in, and the tricks one can use to get even more out of them. 14 PEOPCEWARE Spanish Theory Management Historians long ago formed an abstraction about different theories of value: The Spanish Theory, for one, held that only a fixed amount of value existed on earth, and therefore the path to the accumulation of wealth was to learn to extract it more efficiently from the soil or from people's backs. Then there was the English Theory that held that value could be created through ingenuity and technology. So the English had an Industrial Revolution, while the Spanish spun their wheels trying to exploit the land and the Indians in the New World. They moved huge quantities of gold across the ocean, and all they got for their effort was enormous inflation (too much gold money chasing too few usable goods). The Spanish Theory of Value is alive and well among managers everywhere. You see that whenever they talk about productivity. Productivity ought to mean achieving more in an hour of work, but all too often it has come to mean extracting more for an hour of pay. There is a large difference. The Spanish Theory managers dream of attaining new productivity levels through the simple mechanism of unpaid overtime. They divide whatever work is done in a week by forty hours, not by the eighty or ninety hours that the worker actually put in. That's not exactly productivity—it?s more like fraud—but it's the state of the art for many American managers. They bully and cajole their people into long hours. They impress upon them how important the delivery date is (even though it may be totally arbitrary; the world isn't going to stop just because a project completes a month late). They trick them into accepting hopelessly tight schedules, shame them into sacrificing any and all to meet the deadline, and do anything to get them to work longer and harder. And Now a Word from the Home Front Although your staff may be exposed to the message "Work longer and harder" while they're at the office, they're getting a very different message at home. The message at home is, "Life is passing you by. Your laundry is piling up in the closet, your babies are uncuddled, your spouse is starting to look elsewhere. There is only one VIENNA WAITS FOR YOU 15 time around on this merry-go-round called life, only one shot at the brass ring. And if you use your life up on COBOL.,." But you know when the truth is told, That you can get what you want or you can just get old. You're going to kick off before you even get halfway through. When will you realize . . . Vienna waits for you? —"The Stranger," Billy Joel The Vienna that waits for you, in Billy Joel's phrase, is the last stop on your personal itinerary. When you get there, it's all over. If you think your project members never worry about such weighty matters, think again. Your people are very aware of the one short life that each person is allotted. And they know too well that there has got to be something more important than the silly job they're working on. There AIn?i No .Such Thing as Overtime Overtime for salaried workers is a figment of the naive manager's imagination. Oh, there might be some benefit in a few extra hours worked on Saturday to meet a Monday deadline, but that's almost always followed by an equal period of compensatory "undertime" while the workers catch up with their lives. Throughout the effort there will be more or less an hour of undertime for every hour of overtime. The trade-off might work to your advantage for the short term, but for the long term it will cancel out Slow down you crazy child, And take the phone off the hook and disappear for a while. It's all right. You can afford to lose a day or two. When will you realize . . . Vienna waits for you? Just as the unpaid overtime was largely invisible to the Spanish Theory manager (who always counts the week as forty hours regardless of how much time the people put in), so too is the undertime invisible. You never see it on anybody's time sheet. It's time spent on the phone or in bull sessions or just resting. Nobody can 16 PEOPLEWARE really work much more than forty hours, at least not continually and with the level of intensity required for creative work. Overtime is like sprinting: It makes some sense for the last hundred yards of the marathon for those with any energy left, but if you start sprinting in the first mile, you're just wasting time. Trying to get people to sprint too much can only result in loss of respect for the manager. The best workers have been through it all before; they know enough to keep silent and roll their eyes while the manager raves on that the job has got to get done by April. Then they take their compensatory undertime when they can, and end up putting in forty hours of real work each week. The best workers react that way; the others are workaholics. Workaholics Workaholics will put in uncompensated overtime. They'll work extravagant hours, though perhaps with declining effectiveness. Put them under enough pressure and they will go a long way toward spoiling their personal lives. But only for a while. Sooner or later the message comes through to even the most dedicated workaholic: Slow down, you're doing fine, You can't be everything you want to be before your time. Although it's so romantic on the borderline tonight. But when will you realize . . . Vienna waits for you? Once that idea is digested, the worker is lost forever after to the project. The realization that one has sacrificed a more important value (family, love, home, youth) for a less important value (work) is devastating. It makes the person who has unwittingly sacrificed seek revenge. He doesn't go to the boss and explain calmly and thoughtfully that things have to change in the future—he just quits, another case of burnout. One way or the other, he's gone. Workaholism is an illness, but not an illness like alcoholism that affects only the unlucky few. Workaholism is more like the common cold: Everyone has a bout of it now and then. Our purpose in writing about it here is not so much to discuss its causes and cures, but to address the simpler problem of how you, the manager, ought to deal with your workaholics. If you exploit them to the hilt in typical Spanish Theory fashion, you'll eventually lose them. No matter how desperately you need them to put in all those hours, you VIENNA WAITS FOR YOU 17 can't let them do so at the expense of their personal lives. The loss of a good person isn't worth it. This point goes beyond the narrow area of workaholism, into the much more complex subject of meaningful productivity. Productivity: Winning Battles and Losing Wars Next time you hear someone talking about productivity, listen carefully to hear if the speaker ever uses the word turnover. Chances are that he or she will not. In years of hearing productivity discussed and in hundreds of articles about it, we have never encountered a single expert that had anything to say about the related subject of turnover. But what sense can it possibly make to discuss one without the other? Consider some of the things that organizations typically do to improve productivity: . pressure, people to put in more hours . mechanize the process of product development . compromise the quality of the product (more about this in the next chapter) . standardize procedures Any of these measures can potentially make the work less enjoyable and less satisfying. Hence, the process of improving productivity risks worsening turnover. That doesn't say you can't improve productivity without paying a turnover price. It only says you need to take turnover into account whenever you set out to attain higher productivity. Otherwise, you may achieve an "improvement" that is more than offset by the loss of your key people. Most organizations don't even keep statistics on turnover. Virtually none can tell you what replacement of an experienced worker costs. And whenever productivity is considered, it is done as though turnover were nonexistent or cost-free. The Eagle project at Data General is a case in point The project was a Spanish Theory triumph: Workaholic project members put in endless unpaid overtime hours to push productivity to unheard of levels. At the end of the project, virtually the entire development staff quit What was the cost of that? No one even figured it into the equation. Productivity has to be defined as benefit divided by cost. The benefit is observed dollar savings and revenue from the work per 18 PEOPLEWARE formed, and cost is the total cost, including replacement of any workers used up by the effort. Reprise During the past year, I did some consulting for a project that was proceeding so smoothly that the project manager knew she would deliver the product on schedule. She was summoned in front of the management committee and asked for a progress report. She said she could guarantee that her product would be ready by the deadline of March 1, exactly on time according to the original estimate. The upper managers chewed over that piece of unexpected good news and then called her in again the next day. Since she was on time for March 1, they explained, the deadline had been moved up to January 15. —TRL A schedule that the project could actually meet was of no value to those Spanish Theory managers, because it didn't put the people under pressure. Better to have a hopelessly impossible schedule to extract more labor from the workers. Chances are, you've known one or more Spanish Theory managers during your career. It's all very well to smile at their short-sightedness, but don't let yourself off the hook too easily. Each of us has succumbed at one time or another to the short-term tactic of putting people under pressure to get them to work harder. In order to do mis, we have to ignore their decreased effectiveness and the resultant turnover, but ignoring bad side effects is easy. What's not so easy is keeping in mind an inconvenient truth like this one: People under time pressure don't work better; they Just work faster. In order to work faster, they may have to sacrifice the quality of the product and their own job satisfaction. Chapter 4 QUALITY—IF TIME PERMITS Twentieth centurypsychological theory holds that man's character is dominated by a small number of basic instincts: survival, self-esteem, reproduction, territory, and so forth. These are built directly into the brain's firmware. You can consider these instincts intellectually without great passion (that's what you're doing now), but when you feel them, there is always passion involved Even the slightest challenge to one of these built-in values can be upsetting. Whenever strong emotions are aroused, it's an indication that one of the brain's instinctive values has been threatened. A novice manager may believe that work can be completed without people's emotions ever getting involved but if you have any experience at all as a manager, you have learned the opposite. Our work gives us plenty of opportunity to exercise the emotions. Chances are, you can think of at least one incident when a person's emotions did flare up as a direct result of something purely work-related Consider that incident now and ask yourself (probably for the nth time), Where did all the emotion come from? Without knowing anything about your specific incident, we're willing to bet that threatened self-esteem was a factor. There may be many and varied causes of emotional reaction in one's personal life, but in the workplace, the major arouser of emotions is threatened self-esteem. We all tend to tie our self-esteem strongly to the quality of the product we produce—not the quantity of product, but the quality, (For some reason, there is little satisfaction in turning out huge amounts of mediocre stuff, although that may be just what's required for a given situation.) Any step you take that may jeopar 20 PEOPLEWARE dize the quality of the product is likely to set the emotions of your staff directly against you. The Flight from Excellence Managers jeopardize product quality by setting unreachable deadlines. They don't think about their action in such terms; they think rather that what they're doing is throwing down an interesting challenge to their workers, something to help them strive for excellence. Experienced (jaded) workers know otherwise. They know that under the gun, their efforts will be overconstrained. There will be no freedom to trade off resources to make on-time delivery possible. They won't have the option of more people or reduced function. The only thing to give on will be quality. Workers kept under extreme time pressure will begin to sacrifice quality. They will push problems under the rug to be dealt with later or foisted off onto the product's end user. They will deliver products that are unstable and not really complete. They will hate what they're doing, but what other choice do they have? The hard-nosed, real-world manager part of you has an answer to all this: "Some of my folks would tinker forever with a task, all in the name of 'Quality.' But the market doesn't give a damn about that much quality—it's screaming for the product to be delivered yesterday and will accept it even in a quick-and-dirty state." In many cases, you may be right about the market, but the decision to pressure people into delivering a product that doesn't measure up to their own quality standards is almost always a mistake. We managers tend to think of quality as just another attribute of the product, something that may be supplied in varying degrees according to the needs of the marketplace. It's like the chocolate sauce you pour onto a homemade sundae: more for people who want more, and less for people who want less. The builders' view of quality, on the other hand, is very different. Since their self-esteem is strongly tied to the quality of the product, they tend to impose quality standards of their own. The minimum that will satisfy them is more or less the best quality they have achieved in the past. This is invariably a higher standard than what the market requires and is willing to pay for. QUALITY—IF TIME PERMITS 21 "The market doesn't give a damn about that much quality." Read those words and weep, because they are almost always true. People may talk in glowing terms about quality or complain bitterly about its absence, but when it comes time to pay the price for quality, their true values become apparent. On a software project, for instance, you might be able to make the following kind of presentation to your users: "We can extrapolate from empirical evidence that the Mean Time Between Failures for this product is now approximately 1.2 hours. So if we deliver it to you today, on time, it will have very poor stability. If we put in another three weeks, we can forecast MTBF of approximately 2,000 hours, a rather respectable result." Expect to see some Olympic-class hemming and hawing. The users will explain that they are as quality-conscious as the next fellow, but three weeks is real money. Speaking of software, that industry has accustomed its clients to accept in-house developed application programs with an average defect density of one to three defects per hundred lines of code! With sublime irony, this disastrous record is often blamed on poor quality consciousness of the builders. That is, those same folks who are chided for being inclined to "tinker forever with a program, all in the name of 'Quality'" are also getting blamed for poor Let's put the blame where it belongs. He who pays the piper is calling for a low-quality tune. By regularly putting the development process under extreme time pressure and then accepting poor-quality products, the software user community has shown its true quality standard. All of this may sound like a diatribe against software users and against the standards of the marketplace in general, but it needn't be taken that way. We have to assume that the people who pay for our work are of sound enough mind to make a sensible trade-off between quality and cost. The point here is that the client's perceived needs for quality in the product are often not as great as those of the builder. There is a natural conflict. Reducing the quality of a product is likely to cause some people not to buy, but the reduced market penetration that results from virtually any such quality reduction will often be more than offset by increased profit on each item sold. Allowing the standard of quality to be set by the buyer, rather than the builder, is what we call the flight from excellence. A market- derived quality standard seems to make good sense only as long as you ignore the effect on the builder's attitude and effectiveness. 22 PEOPLEWARE In the long run, market-based quality costs more. The lesson here is, Quality, far beyond that required by the end user, is a means to higher productivity. If you doubt that notion, imagine the following gedanken experiment: Ask one hundred people on the street what organization or culture or nation is famous for high quality. We predict that more than half the people today would answer, "Japan." Now ask a different hundred people what organization or culture or nation is famous for high productivity. Again, the majority can be expected to mention, "Japan." The nation that is an acknowledged quality leader is also known for its high productivity. Wait a minute. How is it possible that higher quality coexists with higher productivity? That flies in the face of the common wisdom that adding quality to a product means you pay more to build it. For a clue, read the words of Tajima and Matsubara, two of the most respected commentators on the Japanese phenomenon: The trade-off between price and quality does not exist in Japan. Rather, the idea that high quality brings on cost reduction is widely accepted. Quality Is Free, But . . . Philip Crosby presented this same concept in his book, Quality Is Free, published in 1979. In this work, Crosby gave numerous examples and a sound rationale for the idea that letting the builder set a satisfying quality standard of his own will result in a productivity gain sufficient to offset the cost of improved quality. We have an awful inkling that Crosby's book has done more harm than good in industry. The problem is that the great majority of managers haven't read it, but everybody has heard the title. The title has become the whole message. Managers everywhere are enthusing over quality: "The sky's the limit for quality, we'll have as much free quality as we can get!" This hardly boils down to a positive quality consciousness. The attitude is just the opposite of what Crosby advocates. QUALITY—IF TIME PERMITS 23 The real message of the linked quality and productivity effects needs to be presented in slightly different terms: Quality Is free, but only to those who are willing to pay heavily for it. The organization that is willing to budget only zero dollars and zero cents for quality will always get its money's worth, A policy of "Quality—If Time Permits" will assure that no quality at all sneaks into the product. Hewlett-Packard is an example of an organization that reaps the benefits from increased productivity due to high, builder-set quality standards. The company makes a cult of quality. In such an environment, the argument that more time or money is needed to produce a high-quality product is generally not heard. The result is that developers know they are part of a culture that delivers quality beyond what the marketplace requires. Their sense of quality identification works for increased job satisfaction and some of the lowest turnover figures seen anywhere in the industry. Power of Veto In some Japanese companies, notably Hitachi Software and parts of Fujitsu, the project team has an effective power of veto over delivery of what they believe to be a not-yet-ready product. No matter that the client would be willing to accept even a substandard product, the team can insist that delivery wait until its own standards are achieved. Of course, project managers are under the same pressure there that they are here: They're being pressed to deliver something, anything, right away. But enough of a quality culture has been built up so that these Japanese managers know better than to bully their workers into settling for lower quality. Could you give your people power of veto over delivery? Of course it would take nerves of steel, at least the first time. Your principal concern would be that Parkinson's Law would be working against you. That's an important enough subject to warrant a chapter of its own. Chapter 5 PARKINSON'S LAW REVISITED Writing in 1954, the British author C. Northcote Parkinson introduced the notion that work expands to fill the time allocated for it, now known as Parkinson's Law. If you didn't know that few managers receive any management training at all, you might think there was a school they all went to for an intensive course on Parkinson's Law and its ramifications. Even managers that know they know nothing about management nonetheless cling to that one axiomatic truth governing people and their attitude toward work: Parkinson's Law. It gives them the strongest possible conviction that-the only way to get work done at all is to set an impossibly optimistic delivery date. Parkinson's Law and Newton's Law Parkinson's Law is a long way from being axiomatic. It's not a law in the same sense that Newton's law is a law. Newton was a scientist. He investigated the gravitational effect according to the strictest scientific method. His law was only propounded after rigorous verification and testing. It has stood the test of some two hundred years of subsequent study. Parkinson was not a scientist. He collected no data, he probably didn't even understand the rules of statistical inference. Parkinson was a humorist. His "law" didn't catch on because it was so true. It caught on because it was funny. O/l PARKINSON'S LAW REVISITED 25 Of course, Parkinson's Law wouldn't be funny if there weren't a germ of truth in it. Parkinson cites examples of his law as observed in a fictitious government bureaucracy, some believe patterned on the British Post Office. Bureaucracies are prone to such problems, because they give little job-derived satisfaction to their workers. But you probably don't work in a bureaucracy. Even if you do, you go to great lengths to make sure that your people are spared its effects, otherwise they'd never get anything done. The result is that your people have the possibility of lots ofjob-derived satisfaction. That leads to a simple truth worth stating: Parkinson's Law almost certainly doesn't apply to your people. Their lives are just too short for any loafing on the job. Since they enjoy their work, they are disinclined to let it drag on forever— that would just delay the satisfaction they all hanker for. They are as eager as you are to get the job done, provided only that they don't have to compromise their standard of quality. You Wouldn't Be Saying This If You'd Ever Met Our Herb Every manager, at least some time in his or her life, has to deal with a worker who does seem to be avoiding work, or who seems to have no standard of quality, or who just can't get the job done. Doesn't that confirm Parkinson's Law? In a healthy work environment, the reasons that some people don't perform are lack of competence, lack of confidence, and lack of affiliation with others on the project and the project goals. In none of these cases is schedule pressure liable to help very much. When a worker seems unable to perform and seems not tacare at all about the quality of his work, for example, it is a sure sign that the poor fellow is overwhelmed by the difficulty of the work. He doesn't need more pressure. What he needs is reassignment, possibly to another company. Even on the rare occasion when leaning on someone is the only option, the manager is the last person to do the leaning. It works far better when the message comes from the team. We've seen cases of well-knit teams in which the manager would have had to get in line to yell at the one person who wasn't pulling along with everyone else. We'll have more to say in later chapters about teams and building a sensible chemistry for team formation. The point here is not what does work, but what doesn't: Treating your people as Parkinsonian workers doesn't work. It can only demean and demotivate them. Some Data from the University of New South Wales Of course, the Parkinson's Law mentality is not going to go away just because we say it ought to. What would help to convert managers would be some carefully collected data proving that Parkinson's Law doesn't apply to most workers. (Forget for a moment that Parkinson supplied no data at all to prove that the law did apply, he just reiterated it for a few hundred pages.) Two respected researchers at the University of New South Wales, Michael Lawrence and Ross Jeffery, run a project survey every year. They measure live projects in industry according to a common data collection standard. Each year they focus on a different aspect of project work. The 1985 survey provided some data that reflects on the inapplicability of Parkinson's Law. It isn't exactly the "smoking gun" that completely invalidates the law, but it ought to be sufficient to raise some doubts. Lawrence and Jeffery set out to determine the productivity effect of various estimating methods. They had in mind to prove (or disprove) the folkloric belief that developers (programmers, in this case) work harder if they're trying to meet their own estimates. For each of 103 projects studied, Lawrence and Jeffery formed a weighted metric of productivity, similar tothe CoCoMoproductivity metrics advocated by Barry Boehm. They then grouped the sample into subgroups, depending on how the original estimates we're made. A partial result is presented in Table 5.1: PARKINSON'S LAW REVISITED 27 Table 5.1 Productivity by Estimation Approach (Partial Result) EFFORT ESTIMATE AVERAGE NUMBER OF PREPARED BY PRODUCTIVITY PROJECTS Programmer alone 8.0 19 Supervisor alone 6.6 23 Programmer & supervisor 7.8 16 So far, the results confirm the folklore: Programmers seem to be a bit more productive when they can do the estimate themselves, compared to cases in which the manager does it without even consulting them. When the two do the estimating together, the results tend to fall in between. In 21 projects studied that same year, estimates were prepared by a third party, typically a systems analyst. These cases substantially outperformed the projects in which estimating was done by a programmer and/or a supervisor: Table 5.2 Productivity by Estimation Approach (Partial Result) EFFORT ESTIMATE AVERAGE NUIVBEROF PREPARED BY PRODUCTIVITY PROJECTS Programmer alone 8.0 19 Supervisor alone 6.6 23 Programmer & supervisor 7.8 16 Systems analyst 9.5 21 These last data points do not confirm the folkloric view at all. Why should the programmer work harder to meet the analyst's estimate than he would for even his own? It may be tempting to explain this away as a simple anomaly in the data. But if you believe as we do that bad estimates are always a demotivating factor, then this data doesn't need explaining away at all. The systems analyst tends to be a better estimator than either the programmer or the supervisor. He or she typically knows the work in as much detail, but is not hampered by the natural optimism of the person who's actually going to do the job or the political and budgetary biases of the boss. Moreover, systems analysts typically have more estimating experience; they are able to project the effort more accurately because they've done more of it in the past and have thus learned their lessons. Bad estimates, hopelessly tight estimates, sap the builders' energy. Capers Jones, known for his metric studies of development projects, puts it this way: "When the schedule for a project is totally unreasonable and unrealistic, and no amount of overtime can allow it to be made, the project team becomes angry and frustrated ... and morale drops to the bottom." It doesn't matter too terribly much whether the "totally unreasonable and unrealistic" schedule comes from the boss or from the builders themselves. People just don't work very effectively when they're locked into a no-win situation. The most surprising part of the 1985 Jeffery-Lawrence study appeared at the very end, when they investigated the productivity of 24 projects for which no estimates were prepared at all. These projects far outperformed all the others: Table 5.3 Productivity by Estimation Approach (Full Result) EFFORT ESTIMATE AVERAGE NUMBER OF PREPARED BY PRODUCTIVITY PROJECTS Programmer alone 8.0 19 Supervisor alone 6.6 23 Programmer & supervisor 7.8 16 Systems analyst 9.5 21 (No estimate) 12.0 24 PARKINSON'S LAW REVISITED 29 Projects on which the boss applied no schedule pressure whatsoever ("Just wake me up when you're done.") had the highest productivity of all. Of course, none of this proves that Parkinson *s Law doesn't apply to development workers. But doesn't it make you wonder? The decision to apply schedule pressure to a project needs to be made in much the same way you decide whether or not to punish your child: If your timing is impeccable so the justification is easily apparent, then it can help. If you do it all the time, it's just a sign that you've got troubles of your own. Variation on a Theme by Parkinson A slight variation on Parkinson's Law produces something that is frighteningly true in many organizations: Organizational busy work tends to expand to fill the working day. This effect can start when the company is founded, and become worse every year. It's part of the reason that very mature companies are less fun to work for. The few remaining employees of the Dutch East India Company (founded in 1651 and once the largest company in the world) now spend forty hours a week filling out forms. Notice that in this case, it's the company that exhibits Parkmsonian behavior rather than its employees. We'll return to this theme in PartlL Chapter 6 LAETRILE Laetrile is a colorless liquid pressed from the soft bitter insides of apricot pits. In Sweden, you can buy the stuff in the grocery store for about the price of almond extract, and you use it in baking much as you would any other extract. In Mexico, you can buy it for fifty dollars a drop to "cure" your fatal cancer. Of course, it doesn't cure anything. All the evidence demonstrates that it is a cruel fraud. But since no one else has anything at all to offer them, terminal patients accept the claims of the laetrile peddlers, no matter how outrageous. People who are desperate enough don't look very hard at the evidence. Similarly, lots of managers are "desperate enough," and their desperation makes them easy victims of a kind of technical laetrile that purports to improve productivity. There is seldom any evidence at all to support the claims of what they buy. They, too, dispense with evidence because their need is so great. Lose Fat While Sleeping One day, in a moment of high silliness, I started clipping ads for products that claimed to boost productivity by one hundred percent or more. Within a very short time, I had quite a pile. The amazing thing was the diversity of the means advertised to yield big productivity gains. There were seminars, packaged programs, methodologies, books, scheduling boards, hardware monitors, computing languages, and newsletters. 30 LAETRILE 31 Going uptown on the subway that night, I spotted one final ad on the back of the New York Post. It read, "Lose Fat While Sleeping." It seemed to fit right in with the others. _TRL We're all under a lot of pressure to improve productivity. The problem is no longer susceptible to easy solutions, because all the easy solutions were thought of and applied long ago. Yet some organizations are doing a lot better than others. We're convinced that those who do better are not using any particularly advanced technology. Their better performance can be explained entirely by their more effective ways of handling people, modifying the workplace and corporate culture, and implementing some of the measures that we'll discuss in Parts II through IV. The relative inefficacy of technology may be a bit discouraging, at least in the short run, because the kinds of modification to corporate culture we advocate are hard to apply and slow to take effect. What would be far preferable is the coupon you cut out of the back pages of a magazine to send in with a few thousand bucks, so that some marvelous productivity gimmick will come back to you in the mail. Of course, it may not do much for you, but then easy non-solutions are often more attractive than hard solutions. The Seven Sirens The false hopes engendered by easy technological non-solutions are like those Sirens that tempted poor Odysseus. Each one reaches out to you with her own beguiling message, an attractive fallacy that leads nowhere. As long as you believe them, you're going to be reluctant to do the hard work necessary to build a healthy corporate culture. The particular Sirens that plague you are a function of what industry you work in. We've identified seven from the field that we know best, software development, and we present them below along with our own responses: SEVEN FALSEHOPES OFSOFTWAREMANAGEMENT 1. There is some new trick you've missed that could send productivity soaring. Response: You are simply not dumb enough to have missed something so fundamental. You are continually investigating new approaches and trying out the ones that make the most sense. None of the measures you've taken or are likely to take can actually make productivity soar. What they do, though, is to keep everybody healthy: People like to keep their minds engaged, to learn, and to improve. The line that there is some magical innovation out there that you've missed is a pure fear tactic, employed by those with a vested interest in selling it. 2. Other managers are getting gains of one hundred percent or two hundred percent or more! Response: Forget it. The typical magical tool that's touted to you is focused on the coding and testing part of the life cycle. But even if coding and testing went away entirely, you couldn't expect a gain of one hundred percent. There is still all the analysis, negotiation, specification, training, acceptance testing, conversion, and cutover to be done. 3. Technology is moving so swiftly that you're being passed by. Response: Yes, technology is moving swiftly, but (the high- tech illusion again) most of what you're doing is not truly high-tech work. While the machines have changed enormously, the business of software development has been rather static. We still spend most of our time working on requirements and specification, the low-tech part of our work. Productivity within the software industry has improved by three to five percent a year, only marginally better than the steel or automobile industry. 4. Changing languages will give you huge gains. Response: Languages are important because they affect the way you think about a problem, but again, they can have impact only on the implementation part of the project. LAETRILE 33 Because of their exaggerated claims, some of our newer languages qualify as laetrile. Sure, it may be better to do a new application in PowerBuilder., for example, rather than COBOL, but even before PowerBuilder, there were better ways than COBOL: niche tools that make inquiry and update pretty easy. Unless you've been asleep at the switch for the past few decades, change of a language won't do much for you. It might give you a five percent gain (nothing to sneeze at), but not more. 5. Because of the backlog, you need to double productivity immediately. Response: The much talked about software backlog is a myth. We all know that projects cost a lot more at the end than what we expected them to cost at the beginning. So the cost of a system that didn't get built this year (because we didn't have the capacity for it) is optimistically assumed to be half of what it would actually cost to bui